/// Google’s Motorola, Windows 8, iPhone Are Key Variables in Sprint’s 2013 Plans

August 6, 2012  |  All Things Digital


Sprint sees several question marks for the wireless industry as the company wraps up its product planning for next year. The carrier said it has 90 percent of its product lineup for the first half of next year set, with Motorola’s lineup the straggler owing to its recent acquisition by Google. “That’s the one we are still waiting on,” Sprint VP David Owens said Monday in a meeting with a handful of tech journalists. “We see it as an opportunity for Sprint if Google plays a meaningful role.” Sprint and Google have been closer partners around Google Voice and Google Wallet, Owens said, while the old Motorola was also very tied to Verizon. The market impact of both Windows 8 and the next iPhone are also key factors that are a bit hard to predict, Owens said. As for Windows 8, Sprint said it wants to be actively involved, but may not lead the charge. It sees some clear opportunities but is also mindful that its last Windows Phone, the HTC Arrive, was one of the more returned products in the company’s recent history. Owens said that many buyers of that phone were coming from Android and found Windows Phone’s unique operating system hard to get used to. The iPhone is clearly a big bet for Sprint, which had to spend heavily to get the product.

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Google’s Motorola, Windows 8, iPhone Are Key Variables in Sprint’s 2013 Plans



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