/// Five Things We Learned at the Apple-Samsung Trial Last Week

August 5, 2012  |  All Things Digital


The first week of arguments in the patent slapfest of the year — Apple v. Samsung — is finally wrapped up. And boy , what a week. Over the course of the trial, Apple — a company infamous for its corporate culture of secrecy and well-guarded product development process — was forced to lay bare many internal details that until now have never seen the light of day. For Apple enthusiasts and those curious about what happens behind Apple’s closed doors, it’s an information goldmine. Here are the five most interesting thing we took away from week one. Eddie Cue Liked the Idea of a Seven-Inch iPad No one was a bigger public naysayer of Apple producing a smaller version of its iPad than Apple’s former CEO, Steve Jobs. He famously railed against the idea on a conference call in 2010: “It’s because we think the screen is too small to express the software,” Jobs said. Yet on Friday, an unearthed internal Apple e-mail revealed a doozy: Even Apple’s top brass, like Senior Vice President of Internet and Software Services Eddy Cue, thought it was an area ripe for Apple’s taking. “I believe there will be a 7-inch market and we should do one,” Cue wrote, going on to state that the now deceased Jobs even “seemed very receptive” after Cue mentioned it to Jobs several times

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Five Things We Learned at the Apple-Samsung Trial Last Week



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