/// Disney Junior Launches a New Parent-Focused Programming Block

August 1, 2012  |  Media Week

Newly rebranded cable network Disney Junior (which is in the process of replacing SoapNet) will premiere a new short-form programming block aimed at parents from 9:00 p.m. to 4:00 a.m. starting September 4 of this year. The network has had a strong start with ratings winner Doc McStuffins , and is looking to expand its reach into hours when its core audience is up past its bedtime. “Our new 'Disney Junior Night Light' programming is a nod to those moms, and dads too, who find themselves watching with their child during the later nighttime hours,” said Nancy Kanter, Disney Junior gm/svp of original programming

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