/// Burke: NBC Will Break Even on London Games

August 1, 2012  |  Media Week

Five days into its stewardship of the 2012 London Summer Olympics, NBC is now confident that it is in no danger of losing its shirt on the pricey event. Speaking to investors during parent company Comcast’s second-quarter earnings call today, NBCUniversal CEO Steve Burke said the network is off to a “very, very successful start,” adding that it now appears that “London is going to be right around break-even,” given the extra $100 million in Olympic ad sales revenue NBC booked before the Games began. NBCU approached the 2012 Games anticipating a net loss of as much as $200 million, given the $1.28 billion the company invested in rights fees and production expenses. But with nearly $260 million in affiliate and digital ad revenue sprinkled atop NBC’s $1 billion in national TV inventory, the numbers on opposing sides of the ledger should balance out . The ratings are also a pleasant surprise. Because NBC interpreted the mega deliveries from the 2008 Beijing Olympics as something of a freak occurrence, the research department tempered its early estimates on London.


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