/// Rafat Ali 2.0: Meet Skift, the Travel Industry’s Version of PaidContent

July 30, 2012  |  All Things Digital


What do you do after you build and sell a pioneering digital media startup? Take two years off, and start building another media startup. That’s the short version of Rafat Ali’s story. The slightly longer version: The guy who started PaidContent in 2002, sold it to the Guardian in 2008 and took off in 2010 is back with Skift . PaidContent covered the business of digital media; Skift covers the travel business, with an emphasis on that industry’s digital transformation. Ali has raised a $500,000 round from media-centric angels like former Wall Street Journal publisher Gordon Crovitz, former Thomson Reuters CEO Tom Glocer, and former MySpace co-CEO Jason Hirschhorn. The pitch is pretty straightforward: No one does a very good job of covering the travel business, and there’s a wide range of people who want to read smart takes, from industry executives to startup investors to savvy consumers who want to figure out what’s happening behind the scenes.

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Rafat Ali 2.0: Meet Skift, the Travel Industry’s Version of PaidContent



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