/// NBC’s Online Olympics Coverage Raises Hackles

July 30, 2012  |  Media Week

When you pay $2.2 billion for something , you expect to be able to do what you want with it. When you broadcast the Olympics, however, there's a certain lack of sympathy among viewers who understandably believe that your multibillion-dollar property belongs to the world. This is the trouble at NBCUniversal, which shelled out that staggering amount of money for the 2010 and 2012 Olympic games, sold $1 billion in ads , and hoped that it could continue to get traction in the Nielsen ratings among U.S. viewers who had to wait until prime time to watch all their most-anticipated events. But with the world getting smaller every day, an increasingly large part of of the Olympic viewership isn't interested in waiting for prime time so that NBC can shore up its ratings numbers, and the Peacock is trying to help them out with its new streaming offerings, including a sophisticated partnership with YouTube that allows the network to stream multiple events live. If only it worked as described. The streaming service has been plagued by feeds of events that aren't happening, feeds that pixellate or freeze, and are interrupted by ads every five minutes, whether or not a gymnast is hovering in mid-leap

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NBC’s Online Olympics Coverage Raises Hackles


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