/// Documents in Apple vs. Samsung Give Reporters Plenty to Chew On

July 27, 2012  |  All Things Digital


So this is what all those lawyers have been up to. For anyone wondering if all of those hundreds of attorneys were really working on Apple v. Samsung, Thursday’s avalanche of paperwork makes it clear that they were. On Thursday alone, dozens of documents were filed or unsealed as a federal court in San Jose gears up for a trial set to begin next week in Apple’s patent suit against Samsung. The result was a veritable buffet of tidbits for reporters covering the tech industry. Given the number of options, different news outlets snacked from different parts of the smorgasbord. Reuters, for example, focused on one document that outlined Apple’s profit margins on specific products , including the iPhone and iPad. While Apple shares some detail in its earnings reports, it doesn’t always offer such specificity. The Verge took a look at some of the Apple prototypes, including an iPad with a kickstand , that were part of the unsealed documents. The Wall Street Journal meanwhile, did a short blog item on the fact that, despite publicly trashing focus groups and market research, Apple clearly does some of its own such studies . We’ve been poring through documents ourselves and here are some of the things we’ve been reading about. Samsung was forced to release a bunch of documents it had been keeping under seal that show the likeness between its products and Apple’s. Examples outlined in the documents include comments from Samsung workers discussing similarities with Apple’s products and reports Samsung got from retailer Best Buy that Samsung tablets were being returned because customers thought they were getting iPads. Samsung still has a pending motion to prevent all of this information from being included at trial

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Documents in Apple vs. Samsung Give Reporters Plenty to Chew On



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