/// Microsoft and NBC Call it Quits, for Real: Here’s the MSNBC.com Divorce Filing

July 16, 2012  |  All Things Digital


The MSNBC.com divorce hasn’t gotten quite as much ink as Tom and Katie, but it’s certainly been well – covered . Now both sides are making it official. Official statements below, but here are the relevant details: *Microsoft and NBC created MSNBC as a joint venture all the way back in 1996, in an era when NBC was owned by GE and Microsoft was the world’s most powerful technology company. NBC took back control of the TV network in 2005. Now Comcast’s NBC also gets the website, which it will rebrand as NBCNews.com *No financials disclosed. [UPDATE: Microsoft gets $300 million  for its 50 percent stake, says the NYT's Brian Stelter.] *NBC gets full control of MSNBC, but also gets a committment from Microsoft to keep featuring the site’s content via MSN, which will be crucial to sustaining its traffic. *Microsoft, meanwhile, will no longer be bound an exclusivity agreement with NBC, so it can play around with other news sources (assuming it is interested in playing around with other news sources). *The MSNBC.com team stays in Seattle for now, but most of the operation will eventually move to NBC’s New York base. Within NBC’s org chart, MSNBC.com gets folded into a new tent called “NBC News Digital”, to be overseen by newish hire Vivian Schiller . Here’s NBC’s statement: NBC NEWS ACQUIRES FULL OWNERSHIP OF MSNBC DIGITAL NETWORK Leading Television News Organization Takes Control of its Digital Businesses to Become An Integrated Multi-Platform News Provider Current msnbc.com Site Becomes NBCNews.com; MSNBC TV Gets New Home on the Web in 2013 NEW YORK, NY—July 16, 2012—NBC News President Steve Capus announced today that NBC News is now the full owner and operator of Msnbc Digital Network, which includes msnbc.com,TODAY.com, NightlyNews.com, BreakingNews.com, Newsvine.com, EveryBlock.com, and the existing apps and digital extensions of these respective properties. On July 13, 2012, NBCUniversal, the parent company of NBC News, acquired from Microsoft its 50 percent share of the joint venture that was formed in 1996. All of NBC News’ digital businesses, including the Msnbc Digital Network properties, theGrio.com, NBCLatino.com, EducationNation.com, social media and all of the network’s digital initiatives will combine to form a new division entitled NBC News Digital. Under the NBC News umbrella, NBC News Digital joins the news network’s television properties including “TODAY,” “NBC Nightly News,” “Meet the Press,” “Dateline” and “Rock Center”; its cable arm, MSNBC TV; its radio and mobile arms, NBC News Radio and NBC News Mobile; its educational arm, NBC Learn; its production arm, Peacock Productions; and over 200 of its local affiliate stations across the country. As part of the transition, the current msnbc.com site will become NBCNews.com, and the site will continue to provide users with the highest quality news and information from the network’s trusted on-air and online journalists, editors and producers.

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Microsoft and NBC Call it Quits, for Real: Here’s the MSNBC.com Divorce Filing


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