/// Despite Its Reputation for Referring Traffic, Pinterest Is Blocking All Sorts of Links

July 15, 2012  |  All Things Digital


In its short life as a top-tier Web site, Pinterest has earned much acclaim for sending gobs of good traffic to other sites. People see pretty pictures on Pinterest, and they click to buy things on other sites. But Pinterest — which had 31.9 million global unique visitors in May, per comScore – has actually taken steps to disable this kind of behavior, as part of its broader efforts to fight off spam. Where many user-generated content sites have embraced their roles as distribution tools, Pinterest is disabling some of the common methods used by brands and marketers to track traffic referrals. Specifically, Pinterest is blocking or stripping three types of links, when they are “pinned” by any user: The service mark affiliate links from sites such as Amazon; Pinterest treats them as spam and has been doing so since April . Affiliate links help the original poster get a cut of sales from purchases made by people who click on the link. It’s actually a technique Pinterest itself tested  without telling users, making some of them quite upset. Pinterest is also now flagging links posted with URL shorteners . So if you want to post something using an analytics service like Bitly or Awe.sm that redirects to the actual site, anyone who clicks on the link will see a Pinterest roadblock sign warning them not to proceed.

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Despite Its Reputation for Referring Traffic, Pinterest Is Blocking All Sorts of Links


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