/// Apple Reverses Stance on EPEAT Environmental Rating System

July 13, 2012  |  All Things Digital


Apple is back in EPEAT. Reversing a move made earlier in the week , when it pulled out of the government-backed registration of environmentally friendly electronics, Apple announced that it will continue to participate in the EPEAT program. The news came in a letter posted to Apple’s Web site from Bob Mansfield, the senior vice president of hardware engineering. “We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake,” Mansfield wrote. The move had caused a bit of a public relations kerfuffle that led, among other things, to a decision by the municipal government of San Francisco to block purchases of Apple products . EPEAT CEO Robert Frisbee posted his own letter on the EPEAT web site . “Our relationship with Apple is based on our natural alignment — as Apple drives innovation in product design, EPEAT drives innovation in standards design,” Frisbee wrote. Apple pulled 39 products , including desktop and notebook computer and displays, out of the EPEAT program in June. The move stemmed from new design moves in notebooks that made the machines harder to take apart when they’re recycled

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Apple Reverses Stance on EPEAT Environmental Rating System


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