/// So What’s Tim Cook Up to in Sun Valley?

July 12, 2012  |  All Things Digital


Among the moguls journeying to Sun Valley on Tuesday for Allen & Company’s annual conference was one attending the retreat for the very first time: Apple CEO Tim Cook. Cook’s attendance at this gathering of the technology and media superpowers is a rarity for an Apple executive. Company co-founder Steve Jobs rarely accepted his Sun Valley invitation, so Cook’s appearance at the event this year is something of a surprise. And it’s fueling all manner of speculation about his intentions. Clearly, he’s not there for the bike rides or fly fishing. One thing that’s certainly on his agenda: One-on-one meetings with some of the media executives in attendance. “We are talking to a lot of people here,” he told the New York Post

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So What’s Tim Cook Up to in Sun Valley?


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