/// No More Viacom on DirecTV

July 11, 2012  |  Media Week

Viacom and DirecTV have split over carriage fee negotiations, with 17 million DirecTV customers now without Nickelodeon, Comedy Central and VH1. The faceoff got very public yesterday , and today is looking to hit in a much more extreme way, with both companies poised to roll out advertisements across multiple platforms taking their respective cases to the public. “We proposed a fair deal that amounted to an increase of only a couple pennies per day per subscriber, and we remained willing to negotiate that deal right up to this evening’s deadline,” said Viacom in an unbylined statement on the company blog


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