/// Univision Tops the English-Language Broadcasters in the Demo

July 10, 2012  |  Media Week

It must feel like Christmas for the Big Four broadcast networks because that's usually the time of year they're this unpopular . It's either time for CBS, NBC, ABC and Fox to be ashamed of themselves, or time to celebrate Univision, depending on who you are. The Spanish-language broadcast network won out over its competitors in the 18-49 dollar demo for the third time ever last week, as well as the also-desirable 18-34 demo. Univision topped Fox by a scant 1 percent in 18-49, with 7 percent over NBC, 15 percent over ABC, and a whopping 42 percent up on CBS for the week ending July 8. All this talk of unpopularity among the Big Four is not to take anything away from Univision. The network is neck-and-neck with NBC in the dollar demo, leading the Peacock 152 out of 294 days in the 2011-12 season to date

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Univision Tops the English-Language Broadcasters in the Demo



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