/// CNN’s Digital Power Play

July 9, 2012  |  Media Week

CNN has been in the news lately for all the wrong reasons. “Worst ratings in 20 years” kind of reasons. But digitally, it continues to thrive, regularly approaching 60 million unique users. And to hear digital svp, gm KC Estenson tell it, CNN’s digital success may actually be the source of its TV woes. Adweek : Even though your focus is digital, what can you say about CNN’s TV ratings? Our audience is watching CNN in ways that are not detectable in the Nielsen ratings. We’ve long predicted a future with convergence between TV and the Web, and we’ve been setting ourselves up [for that dynamic]. We feel like we have all the right pieces to succeed in this converged world. It’s coming at the industry faster than anybody predicted. What evidence do you have that your viewers are changing their habits so quickly? If you look at the TV Everywhere numbers, we average 20 million minutes a month across the platforms.

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CNN’s Digital Power Play


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