/// Amazon’s Next Kindle Fire Will Ship in Q3 With Improved Display

July 8, 2012  |  All Things Digital


With sales of the first-generation Kindle Fire petering out , Amazon is gearing up to launch its successor, a tablet that seeks to improve on the original while retaining a similar form factor. Sources familiar with Amazon’s plans tell AllThingsD that the company hopes to debut the next iteration of the Kindle Fire in the second half of this year; the current launch window is late in the third quarter. To do so, Amazon has been approaching developers to bring them up to speed on the new hardware. Here are a few key changes in the device that we’ve learned about from talking to sources who have been briefed: The next iteration of the Fire will be thinner and lighter than the original. It will also have a built-in camera and a much-improved display. And, more importantly, developers familiar with the device have been instructed to build their apps for a display with a 1280 x 800 pixel resolution, which is a bit different than the 1024 x 600 display of the current Kindle Fire. Not only will that apparently make it sharper and more vibrant, it will give it a different aspect ratio, as well. In other words, the display has an entirely new width-to-height ratio. “The really interesting thing here is that the screen shape is changing slightly: From an aspect ratio of 1.71 (tall and narrow in its standard Portrait mode) to an aspect ratio of 1.60,” DisplayMate President Raymond Soneira told AllThingsD , when asked about what that means. Notably, that’s a fairly common aspect ratio in the tablet market. The 10.1-inch Toshiba Thrive and the Acer Iconia tablets both use 1280 x 800 displays. So, too, does Google’s new Nexus 7 tablet . And while raising the Fire’s resolution from 1024 x 600 to 1280 x 800 might not sound like a much of an increase, Soneira said it is an improvement. “That’s a 67 percent increase in total pixels, and it is visually significant,” he said.

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Amazon’s Next Kindle Fire Will Ship in Q3 With Improved Display

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