/// Fox Sells Out MLB All-Star Game

July 3, 2012  |  Media Week

Fox has sold out its ad inventory in and around next week’s Major League Baseball All-Star Game, moving spots at a high single-digit percentile increase versus last year’s rates. According to industry sources, Fox has priced in-game 30-second spots at around $550,000 a pop, this despite the formidable challenge of having to compete with NBC’s Olympics for sponsor dollars. As in years past, the most active categories are automotive and financial services.


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