/// Twitter Cuts Off LinkedIn — Who’s Next?

June 30, 2012  |  All Things Digital


Throughout Twitter’s infancy, the company had a loose philosophy toward its APIs. In the quest for a user base, developers were welcome to do much anything they wanted in integrating with Twitter, which often mean creating spin-offs that muddied Twitter’s original intended experience. Six years later, Twitter has grown up. And as the 140-million-plus user service continues to expand to reach main stream audiences, Twitter knows it needs to assert and define itself more than ever. Which is why when it was announced on Friday that Twitter had ended its tweet syndication partnership with LinkedIn, it signaled Twitter’s continued shift towards controlling the way users experience their tweets. Previously, LinkedIn had a deal with Twitter which allowed for syndication of users tweets inside of LinkedIn’s flowing user activity stream. As a result of that syndication, much of the recently added tweet features — expandable tweets, threaded conversations, and the like — weren’t showing up on users’ LinkedIn pages. “Ultimately, we want to make sure that the Twitter experience is straightforward and easy to understand,” wrote Twitter consumer product lead Michael Sippey in a company blog post, “whether you’re on Twitter.com or elsewhere on the web.” I’ve heard from several sources that while ending the LinkedIn deal was big, more of the same is coming. Twitter Product Manager Sippey’s blog post, which went up just minutes before LinkedIn’s, contained some especially strong wording, a harbinger of what’s to come for other developers: “…we’ve already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used,” Sippey wrote.

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Twitter Cuts Off LinkedIn — Who’s Next?


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