/// Eric Schmidt Backs #waywire, a Media Site for Teens That is Part-Twitter, Part-YouTube

June 30, 2012  |  All Things Digital


A new start-up coming out of stealth today — that is backed by big names, like Oprah Winfrey, LinkedIn CEO Jeff Weiner, First Round capital and Eric Schmidt’s Innovation Endeavors — hopes to create a new platform for the teens to share important and relevant information about their lives. Think of this as Twitter, YouTube and Facebook with a purpose. In other words, #waywire wants to be a media company where teens and young adults can share user-generated content can kick off a debate and spur discussion. “There’s a big void out there,” said #waywire’s Founder and CEO Nathan Richardson. “There’s a lot of people using social utilities to say things, but very few places are bringing context around it. Richardson said his company is targeting millennials — defined roughly as people who grew up completely wired, and don’t ever read news from a paper, make calls from a landline, or take pictures that require developing. “There’s an opportunity to give them the way to give them a place to upload user-generated content that matters to them and marry it with curated content to give context and then anchor with original content,” he added. One of those contributors will be Newark, N.J.’s Mayor Cory Booker, who, as odd as it sounds, is also one of the company’s founders

Originally posted here:
Eric Schmidt Backs #waywire, a Media Site for Teens That is Part-Twitter, Part-YouTube



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