/// Where Are Yahoo’s Ad Tech Outsourcing Plans? Complicated and in Limbo
Yahoo has been making a flurry of content deals of late, all part of interim CEO Ross Levinsohn’s plan to turn the company into a media giant. But what about the other part of Levinsohn’s plan — possibly outsourcing a big chunk of the Silicon Valley Internet giant’s ad-servicing business? As it turns out, doing so is awfully complex and fraught. And, since Yahoo’s board hasn’t officially given Levinsohn the top job as yet — there is an active job search effort going on looking at him, as well as others — the planning process gone into neutral, said sources. But if Levinsohn does get the go-ahead, things could get very interesting. As in, a major tie-up with Google interesting . That’s one of the options Levinsohn and his team have been considering, as they contemplate a strategy that would hand over much of Yahoo’s ad tech operations to outsiders
- 01/16/2015 • NBC Says It Will be a ‘Huge Disappointment’ if Super Bowl Doesn’t Break Ratings Records
- 11/19/2014 • How Bill Cosby Went From TV’s ‘Most Persuasive’ Pitchman to its Most Radioactive
- 09/19/2014 • NBC’s New Fall Shows, From Best to Worst
- 09/18/2014 • Do TV And Advertising Still Belong Together?