/// Where Are Yahoo’s Ad Tech Outsourcing Plans? Complicated and in Limbo

June 29, 2012  |  All Things Digital


Yahoo has been making a flurry of content deals of late, all part of interim CEO Ross Levinsohn’s plan to turn the company into a media giant. But what about the other part of Levinsohn’s plan — possibly outsourcing a big chunk of the Silicon Valley Internet giant’s ad-servicing business? As it turns out, doing so is awfully complex and fraught. And, since Yahoo’s board hasn’t officially given Levinsohn the top job as yet — there is an active job search effort going on looking at him, as well as others — the planning process gone into neutral, said sources. But if Levinsohn does get the go-ahead, things could get very interesting. As in, a major tie-up with Google interesting . That’s one of the options Levinsohn and his team have been considering, as they contemplate a strategy that would hand over much of Yahoo’s ad tech operations to outsiders

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Where Are Yahoo’s Ad Tech Outsourcing Plans? Complicated and in Limbo


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