/// Summertime Blues: New Off-Season Broadcast Series Founder

June 29, 2012  |  Media Week

Like a Band-Aid floating in a public swimming pool, broadcast’s new summer series are turning out to be a total bummer. Of the nine new shows introduced thus far in the sleepy season , only one—Fox’s The Choice —is averaging a 1.5 rating among adults 18-to-49. What’s more, a few of the freshman efforts have failed to deliver so much as a 1.0 in the advertiser-coveted demo. The plague of flops has spared no network, although ABC may be a bit more exposed than its rivals. The network has taken the wraps off three new series since the summer began—the singing competition Duets ; The Glass House , which might charitably be described as an homage to CBS’


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