/// Path and Nike FuelBand Pair Up, Flaunting the Benefits of a Private API

June 29, 2012  |  All Things Digital

Facebook and Twitter rose to prominence in part because they played so nicely with others. Yes, the sites were great products first. But they became even better platforms, opening their application programming interfaces to let third party developers integrate their services. And as the platform era matured, open APIs practically became en vogue. But there is still value in being exclusive. Path, for instance, is perhaps a prime example of this. It has an API, though currently only has a single announced partner: Nike. On Friday, the company announced a small update in the partnership, adding integration between Nike’s FuelBand fitness tracking bracelet and the private social network. Path publishes a summary of your FuelBand activity in the form of an interactive graph at the end of each day, complete with included data points on where and when you’ve checked in using Path. Ultimately the aim is a mix of motivation and geeking out on data; you can see how close you’ve come to your daily exercise goal, while simultaneously tracking all the places, activities and reasons why you achieved it (or why you didn’t). It’s incremental, building on the previously announced partnership between the two companies when Path first started publishing Nike+ running route updates

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Path and Nike FuelBand Pair Up, Flaunting the Benefits of a Private API

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