/// Data Points: Tweens and Their Screens

June 27, 2012  |  Media Week

Preteens are at the forefront of technology. They're not only using gaming systems, CD players and TVs, they're likely to have their very own, a new study by Mindshare shows. Above all, this is a generation that's used to getting entertainment when and where they want it; they're likely to be watching their favorite TV show by DVRing, going online or using a phone or tablet computer, and they're listening to music on phones, satellite radio and on the Internet. Perhaps surprisingly, fully half are still reading traditional print magazines—although one-tenth are reading the digital versions of publications.



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