/// Data Points: Tweens and Their Screens
Preteens are at the forefront of technology. They're not only using gaming systems, CD players and TVs, they're likely to have their very own, a new study by Mindshare shows. Above all, this is a generation that's used to getting entertainment when and where they want it; they're likely to be watching their favorite TV show by DVRing, going online or using a phone or tablet computer, and they're listening to music on phones, satellite radio and on the Internet. Perhaps surprisingly, fully half are still reading traditional print magazines—although one-tenth are reading the digital versions of publications.
- 01/03/2017 • Adweek Unveils 3 Departments Featuring Insights, Data and Future-Forward Businesses
- 01/02/2017 • Impact Marketing in Today’s Political Climate
- 12/06/2016 • Ad of the Day: Kids Act Out Romeo & Juliet in Apple’s Charming New iPhone 7 Spot
- 11/28/2016 • Presenting the Hot List—the Year’s Top Magazines, TV and Digital Media