/// Data Points: Tweens and Their Screens
Preteens are at the forefront of technology. They're not only using gaming systems, CD players and TVs, they're likely to have their very own, a new study by Mindshare shows. Above all, this is a generation that's used to getting entertainment when and where they want it; they're likely to be watching their favorite TV show by DVRing, going online or using a phone or tablet computer, and they're listening to music on phones, satellite radio and on the Internet. Perhaps surprisingly, fully half are still reading traditional print magazines—although one-tenth are reading the digital versions of publications.
- 02/03/2016 • Les Moonves Is Named Chairman of CBS, Replacing Sumner Redstone
- 01/25/2016 • Brands Can Now Find Out in Real Time How Many People Watch Their TV Ads. Here’s How
- 01/15/2016 • China’s Le Eco Scoops World Cup Rights in Hong Kong
- 01/04/2016 • Yahoo Shutters Screen, Scales Back Original Series