/// Storms Can’t Put a Damper on Travelers’ PGA Sponsorship

June 23, 2012  |  Media Week

While play at the 2012 Travelers Championship was suspended this afternoon—a belt of torrential rain and thunderstorms lashed the northeast throughout the day, making golf untenable—the tournament’s title sponsor sees nothing but blue skies in its forecast. Now its sixth year as the steward of what was once known as the Greater Hartford Open, Travelers has positioned the event as a means to generate money for various charity organizations. Each year, the tourney generates around $1 million for the likes of The Hole in the Wall Gang Camp, the residential summer camp founded by the late Paul Newman for children coping with cancer and other serious illnesses. The camp is located in Ashford, Conn., some 45 miles up the road from Cromwell, Conn., home to the TPC River Highlands club and the Travelers Championship. The title sponsorship makes Travelers one of a handful of companies that host a PGA Tour event in their own back yard. “When we took this tournament over in 2007, we did a lot of research and found that golf is a very important game to those in the insurance business. Almost everyone plays,” says Andy Bessette, the evp and chief administrative officer at Travelers. “And having our own hometown tournament allows us to make a difference right here in the [Hartford] community.” Golf also informs some of Travelers’ most recent creative. One 30-second spot features the insurance company’s loveably shaggy mascot, Chopper, offering some advice to a duffer hitting balls from a practice tee. Another new ad, this one sixty seconds long, shows Chopper retrieving an errant shot from a water hazard and improving a shabby golfer’s lie by placing his ball safely on the green. The Travelers’ iconic red umbrella, which can be seen dangling from Chopper’s collar in the ads, also makes an appearance on the TPC River Highlands course. A stylized pontoon float in the shape of the logo rests in a pond located between the 15th and 16th holes and serves as the focal point of a special closest-to-the-pin competition. On Thursday, Arizona pro Ricky Barnes beat out 22 other players in the “15 1/2 Challenge,” earning $10,000 for his charitable foundation. As in years past, Travelers donated the award. Early play from the final two rounds of the tourney will air this Saturday and Sunday on NBC Sports Group’s Golf Channel (1-2:30 p.m.

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Storms Can’t Put a Damper on Travelers’ PGA Sponsorship


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