/// A Hard Day’s Night: Bieber Special Flops

June 22, 2012  |  Media Week

In a moment of hubris documented in his NBC special, Justin Bieber compared himself to the Beatles. And while the Canadian pop phenom certainly draws his share of screaming teenage girls, as a TV star he’s no Ringo. According to Nielsen live-plus-same-day data, part one of NBC’s two-hour concert special Justin Bieber: All Around The World on Wednesday delivered just 3.02 million viewers and a 0.9 rating in the 18-to-49 demo, making it the least-watched program on the Big Four. So poorly was Bieber received that he was even outdrawn by CBS’s little-watched Dogs in the City (4.95 million viewers/1.1 rating). Part two of Bieber’s tour documentary fared just as badly, drawing 3.1 million viewers and a 0.8 rating on Thursday night. As for the Fab Four, their landmark Feb. 9, 1964, appearance on CBS’s The Ed Sullivan Show was watched by 73 million viewers. Take that, Beebs. Bieber made the remark about his fame in part one of the NBC special. “I’m experiencing what the Beatles went through, what Michael Jackson went through,” he said. “It’s crazy.” And while there’s no denying that Bieber Fever puts one in mind of the early stages of Beatlemania, the “Boyfriend” singer would be better served if he’d knock it off with the comparisons to John, Paul, George and Ringo. Even 70-year-old Sir Paul’s solo TV appearances crush JBiebz like a bug. The last time Paul McCartney appeared on NBC’s Saturday Night Live (Dec. 12, 2010), 7.6 million people tuned in

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A Hard Day’s Night: Bieber Special Flops


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