/// Will Microsoft’s Windows Phone 8 Move Put Nokia’s Current Business on Ice?

June 20, 2012  |  All Things Digital


Nokia is already having plenty of problems on the sales front, but now the Finnish phone maker has another hurdle to deal with. A Windows Phone ice sculpture at Wednesday's Windows Phone Summit Microsoft on Wednesday confirmed that any Windows Phone that customers buy in the next few months won’t run the next version of its operating system . Although there are some good reasons for that — Windows Phone 8 is tied to a number of new hardware features and other big changes — the move could nonetheless create yet another headache for a company already fighting a serious migraine. Microsoft is promising a more modest update for current phones — Windows Phone 7.8 — that will at least allow existing customers to get Windows Phone 8’s more customizable start screen. But it remains to be seen how the announcement of Windows Phone 8 — several months before the first devices are ready — will impact sales of the Nokia Lumia and other Microsoft-based phones. Clearly sensing the potential for problems, Nokia posted this statement on its U.S. Twitter account Wednesday afternoon: “We will bring the elements of WP8 to Lumia 900 that aren’t tied to the new hardware.” Nokia also said it plans to upgrade a number of its own Windows Phone apps in an effort to keep interest in its current devices. The company’s camera, maps and music programs will all be updated starting in the coming days; the company will also debut a new tool for tracking one’s data, text and voice usage

Go here to read the rest:
Will Microsoft’s Windows Phone 8 Move Put Nokia’s Current Business on Ice?



Leave a Reply