/// So How’s That Summer Show Actually Doing?

June 20, 2012  |  Media Week

Networks like nothing better than a big premiere. It gives you bragging rights for a whole day's news cycle if you have big enough numbers and can spin them convincingly. Here's the thing, though: By themselves, premiere ratings mean less than nothing in the life of a show. They mean the show's marketing was successful and that a large number of viewers were enticed to check it out, but there's no actual evidence that anyone actually likes


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