/// Industry Forecasters Revise Ad Spending Growth Downward

June 18, 2012  |  Media Week

Economic troubles in the Eurozone continue to cast a shadow over growth in ad spending as two leading media agencies have revised their forecasts downward this morning. ZenithOptimedia, a unit of Publicis Groupe, projects global ad spending will increase 4.3 percent to $502 billion this year from its March forecast of 4.8 percent .



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