/// Cable Upfront Gets Cooking
The major cable concerns are nearing the upfront finish line, with most 70 percent to 80 percent finished with advance commitments for 2012-13. GroupM only started registering budgets on Tuesday, pushing the time line back a few days, but most should be signed by the unofficial July 4 deadline. It’s a fine take, too. Average dollar volume increase will likely be up about 5 percent from $9.29 billion in 2011 to $9.75 billion. However, it wouldn’t be the upfront without some drama, and there’s some controversy over the NBCU numbers .
Read the original post:
Cable Upfront Gets Cooking
- 09/14/2015 • Why NBC Is Betting Big This Fall on Live TV—and Neil Patrick Harris
- 09/11/2015 • How Ryan Seacrest’s First (Unofficial) Broadcasting Job Led Him to a Big New Education Initiative
- 08/31/2015 • Here’s How Brands Can Make a Splash on The Late Show With Stephen Colbert
- 08/13/2015 • Trump Will ‘Absolutely Not’ Be Back on Celebrity Apprentice