/// Cable Upfront Gets Cooking

June 18, 2012  |  Media Week

The major cable concerns are nearing the upfront finish line, with most 70 percent to 80 percent finished with advance commitments for 2012-13. GroupM only started registering budgets on Tuesday, pushing the time line back a few days, but most should be signed by the unofficial July 4 deadline. It’s a fine take, too. Average dollar volume increase will likely be up about 5 percent from $9.29 billion in 2011 to $9.75 billion. However, it wouldn’t be the upfront without some drama, and there’s some controversy over the NBCU numbers .

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Cable Upfront Gets Cooking


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