/// Agency’s Pizza Stunt Gets Stomach-Turning Case-Study Video

June 11, 2012  |  Media Week

Pizza is geek bait, says BETC Euro RSCG. Bait for what? For the French TV channel MCM's new programming lineup. How so? The agency teamed with a pizza maker to make show-themed pizzas: “Mangas, monster-trucks shows, wrestling, sexy girls and zombie movies,” says the agency. What are the toppings on Car Wash Girls pizza? “Hot spicy sauce and white cream.” That's kind of off-putting, you say. Of course it is. It's part of a case-study video for an ad campaign. These things are supposed to be off-putting (or at least, often become unintentionally so). The sample geek in the clip, probably played by an ad guy, even pretend-jerks off for the camera. So what, you say? Case studies are all about ad guys jerking off. True. Still, the zombie meat grinder at the end is pretty great.

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Agency’s Pizza Stunt Gets Stomach-Turning Case-Study Video



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