/// The CW Wraps Upfront Deals; Turner Joins the Fray

June 7, 2012  |  Media Week

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was down slightly versus last year’s bazaar. A joint venture between CBS Corp. and Warner Bros. Entertainment, The CW averaged 7 percent CPM increases as strong demand for its converged linear-digital packages helped offset recent ratings shortfalls. This year also marked the first in which The CW bundled mobile (iPhone, Android, iPad) inventory with its linear TV units. According to industry sources, The CW



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