/// The CW Wraps Upfront Deals; Turner Joins the Fray

June 7, 2012  |  Media Week

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was down slightly versus last year’s bazaar. A joint venture between CBS Corp. and Warner Bros. Entertainment, The CW averaged 7 percent CPM increases as strong demand for its converged linear-digital packages helped offset recent ratings shortfalls. This year also marked the first in which The CW bundled mobile (iPhone, Android, iPad) inventory with its linear TV units

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The CW Wraps Upfront Deals; Turner Joins the Fray



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