Archive for May, 2012

Google Ad Chief Susan Wojcicki Explains Why Google Gets Ads

May 31, 2012  |  All Things Digital  |  No Comments

There are many miraculous things on the Web today; advertising is not one of them. So said Walt Mossberg, in conversation with Google’s Susan Wojcicki and Sundar Pichai at the D: All Things Digital conference on Thursday. But with one caveat: Google seems to serve the right ads when people want them. “One of the things that really matters is the moment,” said Wojcicki, who is SVP of ads for the search giant. That’s ingrained into Google’s flagship product, search. Search brings intent, a focus on finding a specific thing at a specific time. “Ad information, and targeting to serve the right ad at right time, makes a difference.” From that moment, Google’s machine-learning smart ad systems — known internally as “Smartass,” says Wojcicki — kick in, playing a key part in the system’s success at showing the most relevant ads, featured in the most prominent positions

Read More

Even Sundar Pichai’s Mom Wants to Know Why Google Has Two Operating Systems

May 31, 2012  |  All Things Digital  |  No Comments

One question Sundar Pichai gets a whole lot is why Google has both Chrome OS and the ecosystem around it, including its own devices — which are under his purview — and the Android mobile operating system. It’s gotten to the point that even his mother asked him that question, Pichai said. When Walt Mossberg asked it at D10 today, Pichai replied that he thinks the criticism is a bit unfair. Google’s competitors like Microsoft and Apple maintain different operating systems for mobile and desktop. “Android is extremely successful,” he said. “We couldn’t be more proud of it, and we have exciting plans with tablets, as well.” But Chrome, Pichai said, is a “fundamentally different way of computing.” Applications and data both live in the cloud, and there’s “virtually zero administration” of the devices. Chromebooks may not have been super successful yet, but Google has now revised the interface and will soon have more of a physical retail presence, Pichai said. “This is a journey,” he said. Full D10 Conference Coverage

Read More

‘Zen of Bennett’ on Tuscan Sun fest lineup

May 31, 2012  |  Variety  |  No Comments

Film News: Florence fest is part of Tribeca Firenze initiative

Read More

Relativity hails completion of its capital raise

May 31, 2012  |  Variety  |  No Comments

Film News: Coin includes $250 mil for expansion and production, $100 mil to pay debt

Read More

The buzzed-about execs who didn’t get the job

May 31, 2012  |  Variety  |  No Comments

Film News: Feige, Bailey, Lasseter among those biz bandied about for Disney job

Read More

The buzzed-about execs who didn’t get the job

May 31, 2012  |  Variety  |  No Comments

Film News: Feige, Bailey, Lasseter among those biz bandied about for Disney job

Read More

Cumberbatch joins ’12 Years a Slave’

May 31, 2012  |  Variety  |  No Comments

EXCLUSIVE: 'Sherlock' star to play plantation owner

Read More

In an Age of Digital Identity, FTC Chairman Jon Leibowitz Calls for Privacy by Design

May 31, 2012  |  All Things Digital  |  No Comments

Jon Leibowitz is no newcomer to Washington. He has been at the Federal Trade Commission since 2004, dealing with antitrust issues at a national level. But his job looks much different today than it did eight years ago. Facebook and Google have grown into juggernauts of the Internet — Facebook holds your years of status updates, location data and photos; Google has your trove of Google account data, including years of search queries. They’re two of a few Silicon Valley giants who have singularly formed the concept of identity in the digital age. And it’s Leibowitz’s job to make sure these big boys are playing by the rules. Leibowitz discussed a few of his organization’s stances on privacy, market competition and other topics in conversation with Walt Mossberg at our D: All Things Digital conference on Thursday. There’s the good news: Leibowitz says that inside the Beltway, issues surrounding privacy aren’t divided between the red and the blue. “The FTC is about as bipartisan as you can get,” he said.

Read More

FilmDistrict hires marketing trio

May 31, 2012  |  Variety  |  No Comments

Film News: Company also ups Alperovich to COO

Read More

Hawke, Sheik set for CSC

May 31, 2012  |  Variety  |  No Comments

Legit News: Off Broadway company fills 2012-13 season

Read More