/// Zynga CEO Hints At Facebook Independence
RANCHO PALOS VERDES, Calif. (Dow Jones)–Zynga Inc. (ZNGA) Chief Executive Mark Pincus suggested Wednesday his social gaming firm is eyeing a number of potential gateways apart from Facebook Inc. (FB), which has seen its vaunted initial public offering go sideways in recent days.
Zynga, of San Francisco, has disclosed in regulatory filings that for the quarter ended in March it made 92% of its revenue through Facebook, the social site that touts more than 900 million users.
However, Zynga has made moves to gain some independence by offering games through its own online platform and via mobile phone applications.
“There’s nothing stopping us from putting games in all kinds of places, as we find opportunities,” Pincus said during remarks at the D: All Things Digital conference near Los Angeles.
“We’ve never thought in terms of attachment or detachment from Facebook,” Pincus said, adding that Facebook has simply long met Zynga’s expectations for boosting a game’s popularity.
However, other platforms from Apple Inc. (AAPL) and Google Inc. (GOOG) are emerging as viable alternatives, the CEO said.
“We’re just seeing Android and iOS having the potential to be there,” Pincus said, in reference to mobile software platforms from Google and Apple, respectively.
Facebook went public earlier this month, after being initially priced at $38 a share.
In the wake of technical glitches at the Nasdaq exchange listing the stock and tepid investor interest, however, the shares were trading down to about $28 by Wednesday afternoon.
- 10/10/2016 • Political Campaigns Need to Embrace Digital Media, If They Haven’t Already
- 09/26/2016 • Here’s What Really Matters When It Comes to Political Digital Video Campaigns
- 09/19/2016 • OMD’s Digital Head Wants to Foster Cooperation Between Media and Creative Partners
- 09/19/2016 • Rauxa’s First CMO Shares Why She Left a Holding Company for an Indie Agency