/// Upfront Begins to Heat Up as Fox, ABC Cut First Deals

May 31, 2012  |  Media Week

The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of its most stalwart categories, writing deals with auto manufacturers and at least two movie studios. As the leader in delivering adults 18-to-49, Fox tends to have first dibs on movie dollars. Retail is also said to be in play. Auto is expected to be strong throughout the upfront sales period, while studio dollars may run a little lighter than last year—largely because there are fewer prospective blockbusters on the calendar. The early run of business is an encouraging sign, given that media buyers indicated clients had been slow to register their TV budgets. That delay ended earlier today as budgets began flooding into the top agencies

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Upfront Begins to Heat Up as Fox, ABC Cut First Deals

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