/// Zynga Founder and CEO Mark Pincus, Live at D10

May 30, 2012  |  All Things Digital

FarmVille. CityVille. Words with Friends. Zynga is responsible for developing some of the most-played games of the decade. As the founder and CEO, Mark Pincus has worked quietly behind the scenes since 2007 building an empire that was worth $7 billion in a public offering late last year. But it hasn’t been all fun and games. Pincus has been criticized for his hard-driving management style, and the company’s close ties to Facebook can be counted as both a blessing and a curse. Sure, Facebook has gotten the company to where it is today (and, amazingly, Zynga accounts for 15 percent of Facebook’s revenues), but now it will be looking beyond the social network for its next stage of growth. On a day like yesterday, when Facebook’s stock dove by 10 percent, the connection between the two was clearly a bad thing. As a result, Zynga hit an all-time low and is now worth $4.5 billion. All that and more as D: All Things D continues in Rancho Palos Verdes, Calif. Pincus up next! 9:20 am : Game on! Kara starts with a hardball, saying we are going to start with the bad stuff. What’s up with the stock price? Mark: We always knew we were going to be a public company. It wasn’t a huge transition for us; we always had quarterly objectives. What’s changed is we have the quarterly conference call, and then a week later we have an all-hands meeting. But my job hasn’t changed, I’m focused on products.

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Zynga Founder and CEO Mark Pincus, Live at D10

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