/// Otoy Takes Movie Production to the Cloud

May 30, 2012  |  All Things Digital


If you have dreams of creating the next Hollywood blockbuster but don’t have the budget of a big movie studio, a company called Otoy wants to help. At the D10 conference today, the Los Angeles-based software provider demoed its cloud-based 3D rendering service called Octane Reader, which aims to bring cinema rendering power to any laptop or tablet and at a fraction of the cost. “What we’re offering lets you render at a higher quality than ILM [Industrial Light & Magic] and other high visual effects studios,” said Jules Urbach, co-founder and CEO of Otoy. Rendering is the process of creating photo-realistic images, such as buildings and animated characters, on a computer using effects like lighting, shadows, texture and then bring that to film. The process can take a lot of time and power, not to mention money, so if you don’t work for a film company, creating the next “Transformers” or “The Avengers” can be challenging. That’s where Octane Reader comes in. The service allows you to use your own computer or tablet to work on rendering but moves the processor-intensive task to its servers, which are equipped with powerful graphic chips. To demonstrate this, Otoy showed at D10 how it created “Transformers” characters for a TV commercial using just an iPad and Octane Reader. Another advantage of Octane Reader is that you will be able to see any modifications you make in real time, whereas the traditional rendering process can take hours. “Not only is our software cheaper and more efficient, it gives filmmakers more creativity because you’re able to see things instantaneously, so if an artist doesn’t like the lighting or material, you can change it and get instantaneous feedback,” said Alissa Grainger, co-founder and president of Otoy. Octane Reader has been in development for three years and in beta, or testing mode, for the past 18 months, with about 10,000 users. Otoy will open up the service to everyone later this summer, but the company did not reveal pricing at this time. It did say, however, the cost would be “minimal.” Otoy was founded in 2008 by Urbach, Grainger and Malcolm Taylor. In addition to Octane Reader, the company offers a game streaming service that competes with OnLive and Gaikai . Otoy investors include technology writer and host of the Gilder Telecosm Forum George Gilder and capital management firm Taylor Frigon.

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Otoy Takes Movie Production to the Cloud


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