/// Good Lord, I Might Now Want to Use Yahoo Search Again — Product Dudes Talk About New Axis Browser (Video)

May 24, 2012  |  All Things Digital


Yahoo introduced its new Axis browser tonight, with versions for the Apple iPad and iPhone, as well as plug-ins for the top desktop browsers. The company briefed a media army on the product an and the consensus is that it’s very good. My favorite headline from Gizmodo: “Yahoo Came Out With Its Own Web Browser and It Actually Doesn’t Suck.” No, it’s even — dare I say it — innovative! That is was done while Yahoo has been in such crisis is a minor miracle, I would add. It’s a slick offering, which essentially eliminates the texty link-filled search page for one of pretty visual tiles and pull-downs and more. Think Pinterest of search and you have the general idea. But let’s hear from the dudes who pulled it off (though please allow me to customize or hide the giant klutzy search bar at the bottom). Here’s an interview I did with Ethan Batraski, who runs product for Yahoo’s Search Innovation Group, as well as Shashi Seth, who heads its Connections unit, about Axis (which I might note was the name of the group that lost World War II). But better luck at winning the browser war here, since — in this case, at least — Yahoo deserves it. [ See post to watch video ] And here’s the Yahoo press release on Axis: Navigating a New Course In Search — Introducing Yahoo! Axis Seamless Across Multiple Devices, Axis Re-defines Searching and Browsing SUNNYVALE, Calif., May 23, 2012 – Yahoo! (NASDAQ: YHOO), the premier digital media company, today announced the availability of Yahoo! Axis, a new experience that re-imagines how people search and browse on the web. Axis offers the only search experience that allows you to enter your search, see and interact with visual results, all without ever leaving the page you are on. Axis seamlessly integrates with your favorite desktop browser and automatically connects your online experiences across multiple devices. Axis is available today for download across iOS devices and as a desktop plug-in for HTML5-enabled browsers. “Our search strategy is predicated on two core belief — one, that people want answers, not links and two, that consumer-facing search is ripe for innovative disruption,” said Shashi Seth, senior vice president, Connections, Yahoo! Inc.

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Good Lord, I Might Now Want to Use Yahoo Search Again — Product Dudes Talk About New Axis Browser (Video)


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