David Droga, Founder of Droga5

/// David Droga, Founder of Droga5

Growing up in an Australian ski resort, David couldn’t imagine anything better than touring the world as a ski instructor. Ironically, it was his imagination that took him abroad, not his skis.

David launched his career by winning the top Student Honors at the Australian Writers & Art Directors School.

At 22, he became a partner and Executive Creative Director of OMON Sydney. Over the next five years, OMON won “Australian Agency of the Year” twice and “Ad of the Year” four times.

In 1996, David moved to Singapore to become Executive Creative Director of Saatchi & Saatchi, Singapore and Regional Creative Director of Saatchi Asia.

By 1998, Saatchi was the region’s most successful network, and Saatchi & Saatchi, Singapore was at the epicenter of this transformation. Media Marketing named Saatchi “Regional Network of the Year” and Advertising Age named the Singapore office “International Agency of the Year.”

Then, the Saatchi head office came calling. At 29, David was promoted to Executive Creative Director of Saatchi & Saatchi, London.

In 2002, Saatchi & Saatchi, London won “Agency of the Year” at the Cannes International Advertising Festival. Later that year, both AdAge and Adweek named Saatchi “Agency of the Year.”

In 2003, another challenge came knocking and David packed his bags again. This time, he headed to New York City as the first-ever Worldwide Chief Creative Officer of the Publicis Network. In less than two years, Publicis enjoyed a very public creative and new business renaissance around the world.

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