/// Yep, the Wireless Industry Actually Lost Contract Customers Last Quarter

May 14, 2012  |  All Things Digital


iStockphoto | italianestro The analysts thought this might happen –and it did. The titans of the U.S. cellular industry managed to see their total number of on-contract customers drop last quarter. Typically, the major carriers such as AT&T, Verizon, Sprint and T-Mobile see some shift in their share, but manage to post a cumulative gain in so-called postpaid customers. This quarter though, gains at Verizon and AT&T weren’t enough to offset the steep losses at T-Mobile, Sprint and other carriers. T-Mobile alone lost half a million contract customers in the January to March quarter, while Sprint lost 192,000 contract customers. The AP did the math and calculated a drop in the industry of 52,000 contract subscribers at the top 7 carriers. That contrasts with the prepaid industry (both from the Big 4 carriers and smaller players such as MetroPCS, Cricket and Tracfone), which saw gains of 2 million customers in the quarter.

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Yep, the Wireless Industry Actually Lost Contract Customers Last Quarter


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