/// NBC Plots Comedy-Driven Revival

May 14, 2012  |  Media Week

NBC on Monday returned to its Radio City upfront stomping grounds, laying out a 2012-13 prime-time schedule designed to tickle viewers’ funny bones. But before the network could get the ball rolling on its comedy-heavy slate, NBC entertainment chairman Bob Greenblatt had some sobering news for 30 Rock fans. Speaking to a crowd of media buyers and clients, Greenblatt said that the fall run of 13 episodes would be 30 Rock ’s last, adding that the series will end after seven seasons with a one-hour finale. Greenblatt said he thinks 30 Rock creator Tiny Fey is a comedic genius. “We hope she has a home at NBC for years to come,” he said. Greenblatt’s announcement was a bit of a reversal of comments he made on Sunday afternoon, when he told reporters that a decision on the fate of 30 Rock was still up in the air. During that same call, the NBC exec said that the exiled Community could earn a longer order if it draws a crowd in its new Friday 8:30 p.m. time slot. With 10 comedies on the roster, including four new entries, NBC is practically doubling down on sitcoms. In the fall of 2011, the network had six comedies on its prime-time schedule, although that number would fall to five with the Oct. 5 cancelation of Free Agents . The crowd reacted generously to clips from the new batch of comedies, with the biggest laughs being doled out for the Matthew Perry series Go On and the antic Justin Kirk effort, Animal Practice

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NBC Plots Comedy-Driven Revival

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