/// Is YouTube’s Ad Pitch Working?

May 11, 2012  |  All Things Digital


Last week, YouTube threw a glitzy party designed to get advertisers to move their money from TV to the giant video site. Is it working? Capstone analyst Rory Maher thinks so. He’s been polling ad buyers and thinks they may collectively be spending 40 percent more on YouTube than they did a year ago. He also thinks YouTube’s strategy of grouping its new channels into “genres” — like “women,” “pop culture,” etc. — and selling those as megapackages is attractive to advertisers, and that they’ve at least placed tentative commitments on all 18 packages YouTube is selling. But those dollars aren’t going to come from TV, Maher thinks

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Is YouTube’s Ad Pitch Working?



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