/// "Cross-Device" Ad Tracker Drawbridge Rounds Up $6.5 Million From Sequoia, Kleiner Perkins

May 10, 2012  |  All Things Digital

Drawbridge, an ad tech start-up founded by AdMob engineer Kamakshi Sivaramakrishnan, has raised $6.5 million from Sequoia Capital and Kleiner Perkins Caufield & Byer. Drawbridge says it can help marketers target potential customers by tracking them as they move around from device to device — like from a laptop to an iPhone. Sivaramakrishnan put in six months at Google after it acquired AdMob, before starting her own company.

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"Cross-Device" Ad Tracker Drawbridge Rounds Up $6.5 Million From Sequoia, Kleiner Perkins



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