/// A+E Networks Throws Elbows

May 10, 2012  |  Media Week

A+E Networks owns History, A&E and Lifetime and clearly feels like it's about time it got some respect. At a blowout presentation at Manhattan's Lincoln Center, the network's ad sales president, Mel Berning , told buyers in no uncertain terms that it was time for them to pony up. “In the face of declines at our competitors, we deserve more of your ad dollars,” Berning said. Company CEO Abbe Raven went on to name names: “We do not want the 25th generation of the Pawn and Storage shows like TLC, Tru or Discovery,” she told the crowd. She also threw in a veiled shot at fellow top-five network TBS, saying that her company's programmers “are not following the 'Big Bang' strategy where 75% percent of the schedule is off-broadcast programming.” History


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