/// Grey Brings Febreze Experiment to Life in New York
Not everyone believed that the Febreze commercials featuring blindfolded people sitting in dirty — but Febrezed — rooms were completely real.
To persuade the doubters, Grey New York pulled off a stunt in New York City (“home of the biggest skeptics in the world,” according to the agency). It outfitted an old shipping container once used for seafood with Febreze freshener plug-ins and put it in the middle of the meatpacking district.
People in the vicinity were blindfolded and led inside, then asked: “Where do you think you are?”
- 02/23/2017 • An Inside Look at the ENGAGE: LA The Digital Storytelling Conference
- 01/09/2017 • Unruly’s 2017 Predictions on Changing Media Consumption Behaviors
- 12/21/2016 • ABC Will Create Original Series for Snapchat, Starting With a Bachelor-Themed Show
- 12/19/2016 • The 4 Largest Holding Companies Are Now Involved in Federal ‘Bid Rigging’ Probe