/// Grey Brings Febreze Experiment to Life in New York
Not everyone believed that the Febreze commercials featuring blindfolded people sitting in dirty — but Febrezed — rooms were completely real.
To persuade the doubters, Grey New York pulled off a stunt in New York City (“home of the biggest skeptics in the world,” according to the agency). It outfitted an old shipping container once used for seafood with Febreze freshener plug-ins and put it in the middle of the meatpacking district.
People in the vicinity were blindfolded and led inside, then asked: “Where do you think you are?”
- 11/23/2016 • 2 Students Turned November Into Brandsgiving With These Incredible Mockups
- 11/03/2016 • The Story Behind That Ridiculous 97% Conference Twitter Account
- 10/19/2016 • Why Agencies Should Spend More Time and Effort Retaining Their Strategy People
- 10/17/2016 • Brands Are Throwing Out Gender Norms to Reflect a More Fluid World