/// Campaign TV-ads battle between Obama, pro-Romney super PACs is already beginning in earnest
NEW YORK — It’s on.
Independent groups favoring Mitt Romney already are launching TV advertisements in competitive states for the November general election, providing political cover against President Barack Obama’s well-financed campaign while the Republican candidate works to rebound from a bruising and expensive nomination fight. Some conservative organizations also are planning big get-out-the-vote efforts, and Romney backers are courting wealthy patrons of his former GOP rivals.
Taken together, the developments underscore how dramatically the political landscape has changed since a trio of federal court cases — most notably the Supreme Court’s Citizens United ruling — paved the way for a flood of campaign cash from corporations and tycoons looking to help their favored candidates.
“Citizens United has made an already aggressive anti-Obama movement even more empowered,” said Stephen Farnsworth, a professor of political science at the University of Mary Washington. “There’s now a regular Republican line of attack on Obama, even when the Romney campaign is taking a breather, raising money and preparing for the general election.”
The general election spending — and advertising — has only just begun. Voters in roughly a dozen hard-fought states will be inundated with TV ads, direct mail, automated phone calls and other forms of outreach by campaign staff members and volunteers pleading for their votes. While Obama and Romney both will spend huge amounts of money in the coming months, an untold additional amount will come from outside organizations called super PACs that can collect unlimited contributions from corporations, unions and individuals.
Already, Obama’s campaign has spent $3.6 million on commercials in key battlegrounds in the weeks since Romney became the presumptive Republican nominee.
Its latest ad depicts Romney, a wealthy former private equity executive, as a corporate raider who once maintained a Swiss bank account. The president had $104 million on hand at the end of March, giving his campaign a 10-1 advantage over Romney who had just $10 million his campaign bank at the same time.
But Obama is unlikely to receive anywhere near the kind of financial backup Romney is already getting from outside groups. The pro-Obama super PAC Priorities USA Action has raised just $10 million since its inception, and few other Democratic-leaning groups have signaled they plan to compete with the pro-Romney efforts.
The latest of these comes from Restore Our Future, a super PAC run by former Romney advisers.
The group announced Wednesday it will go up with $4.3 million in ads this week in nine states that will be key to winning the White House. The ad, “Saved,” describes Romney’s efforts that helped lead to the rescue of the teenage daughter of a colleague after she disappeared in New York for three days.
ROF was by far the biggest advertiser during the Republican nominating contest, spending $36 million on ads attacking Rick Santorum and Newt Gingrich. The group has raised more than $51 million since its inception.
- 09/23/2016 • Agency London in New York Literally Set Up a Work Space Inside the Metropolitan Opera House
- 09/19/2016 • Can Michael J. Fox Help This New Insurance Company Thrive With a Focus on Optimism?
- 08/01/2016 • Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018
- 06/24/2016 • Advertising Leaders Say Britain’s Exit From the EU Is Disappointing but Manageable