/// AOL Unloads Spree of New Properties, Content

April 25, 2012  |  Media Week

On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal used its event to announce not just new content but also new properties including a cross-platform video hub, iPad and mobile apps and even a fantasy league. AOL chairman and CEO Tim Armstrong didn’t make an appearance until late into Tuesday’s event, but when he did show up on stage it was to announce the AOL On Network, underscoring the video platform’s importance to the company’s strategy going forward. The product was born out of AOL’s acquisition of online video distribution company 5min Media in September 2010 and is overseen by former 5min cofounder Ran Harnevo who serves as svp of AOL On and manned the bulk of the network’s presentation. The AOL On Network consists of 14 channels siloed into verticals such as News, Entertainment, Tech, Parenting and Travel. The network will stream videos across the Web on various non AOL sites, as well as through mobile and tablet sites and apps as well as



Leave a Reply