/// The ‘Bitch’ Is Back

April 19, 2012  |  Media Week

It may be unwise to place too much trust in the occupant of Apt. 23, but Chloe the comely sociopath seems to have struck a nerve with viewers. Per Nielsen live-plus-same-day data, ABC’s new comedy Don’t Trust the B—- in Apt. 23 appears to be holding up well in its Wednesday 9:30 p.m. time slot, beating CBS, NBC and The CW with a 2.6 in the adults 18-49 demo. The final half hour of Fox’s 120-minute American Idol showcase won the slot outright, averaging 17 million viewers and a 4.7 in the demo. With an average draw of 6.43 million total viewers, the second installment of DTTB retained 93 percent of its April 11 premiere deliveries. Last night’s episode also performed well in the demo, retaining 90 percent of the series opener’s 2.9 rating.

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The ‘Bitch’ Is Back



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