/// Carly Dumps Her Pink Dresses as T-Mobile Aims For an Image Makeover

April 16, 2012  |  All Things Digital


T-Mobile’s Carly is trading in her pink dresses for leather and a Ducati motorcycle. In new commercials debuting later on, the carrier’s spokeswoman throws her trademark dress on the ground and takes to the open road with the tagline “No More Mr. Nice Girl.” Likewise, the No. 4 U.S. carrier is looking to change its image. T-Mobile has been losing customers and seen its effort to sell itself to AT&T fall short . With no similar deal on the horizon—and no iPhone on its shelves—T-Mobile is working on its Plan B. The company plans a broader effort to re-brand itself for the second half of the year. “We’re working toward a brand refresh later in the year,” T-Mobile senior VP Peter DeLuca said in an interview.

Originally posted here:
Carly Dumps Her Pink Dresses as T-Mobile Aims For an Image Makeover


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