/// Beauty-in-a-Box Company Birchbox Will Ship Lifestyle and Tech Products for Men

April 9, 2012  |  All Things Digital


A New York start-up that has been building a business on oversized samples of beauty products for women is now turning to the other team, with deliveries of grooming products, lifestyle goods and consumer-tech gadgets for men. Birchbox.com, a subscription service that ships monthly mystery boxes containing a handful of beauty products for $10, has just launched a men’s section of its Web site. Now, guys can sign up and, for $20 a month, get their own “birchboxes.” While most of these boxes will be comprised of items like shaving cream and socks, the brains behind Birchbox plan to add a fair share of tech in there, too, after a pilot Birchbox project for men that included Skullcandy headphones was well-received. Products shipped in the boxes will include RumbaTime watches , Pokket Mixers and detachable Bookman Lights , Birchbox says, with more lifestyle and gadget-y items planned for the future. Birchbox has nabbed about a hundred thousand subscribers since its launch in September 2010. It also nabbed $1.4 million in seed funding from Accel Partners and First Round Capital just a month after its launch.

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Beauty-in-a-Box Company Birchbox Will Ship Lifestyle and Tech Products for Men


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