/// Kentucky Fried Ratings: Slight Uptick for NCAA Hoops Final

April 4, 2012  |  Media Week

Despite yet another late finish in the east and a lopsided pairing on the floor, CBS’ coverage of the 2012 NCAA men’s basketball national championship game put up respectable numbers. Monday night’s Kentucky-Kansas matchup averaged 20.9 million viewers, up 4 percent from 20.1 million a year ago (UConn/Butler), per Nielsen fast nationals. That said, this year’s title tilt was down 13 percent from the 2010 championship game (Duke/Butler), which delivered 23.9 million viewers. That the 2012 title game drew the second-largest audience in the last seven years says a good deal about the state of NCAA hoops ratings. Since peaking in 1992 with Duke’s 71-51 blowout of Michigan (34.3 million viewers), deliveries have eroded steadily.


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